Greg Martin
Fractional Chief Financial OfficerMatching Your Financial Capacity With Your Dream Capacity
Howdy, I’m Greg Martin –
I understand what it is like to bet on yourself and start your own company as a way to achieve all your dreams. You expect (and are ok with) hard work, betting against the odds, and giving every ounce of strength, creativity, and grit to succeed. But you didn’t expect to feel frustrated, anxious, and confused as to why, despite all your effort, your dreams falls short. Frustration because your company’s financial capacity is not keeping up with your dream capacity. Frustration that is compounded by the fact that you (like most entrepreneurs) do not “nerd out” on the numbers. Frustration that is like a knot in the pit of your stomach, always in the background and never helpful.
Imagine if you had a guide to help you see the connection between your finances and your operations. With this knowledge you could develop a plan. With a plan, you can discover the path to success. With success, you can achieve your dreams.
That’s is why GPM Financial Exists…
To help entrepreneurs match their FINANCIAL capacity with their DREAM capacity.
My Story
Greg Martin is husband, father, veteran, business owner, podcaster, and entrepreneurship enthusiast.
Greg’s formal education includes a Bachelors of Business Administration (Management focus) from Texas A&M University (Class of 2001) and a Masters of Business Administration (Finance) from North Carolina State University (Class of 2011). Greg’s military education includes the Field Artillery Officer Basic Course, US Army Ranger School, as well as Basic and Advanced (Jump Master) Airborne Courses.
Upon graduation from Texas A&M University, in December, 2001 – Greg served 8 years in the US Army. Spending time with the 82nd Airborne Division and the 56th Stryker Brigade. Serving our country overseas in Iraq (2003 and 2008) and Afghanistan (2005).
After leaving active duty in 2005, Greg joined BB&T Bank (now Truist Financial Corporation) where he served entrepreneurs by providing clarity to their financials, educating them on maximizing the support of the bank, and helping them define and achieve strategic goals. During this time, Greg completed the certification as a Profit First Professional (only the 2nd banker in the world to complete the certification); and started the Aggie Growth Hacks Podcast, which is focused on highlighting fast growing Aggie Entrepreneurs.
After 17 years of supporting entrepreneurs as their banker, Greg took the step of faith and started GPM Financial. A fractional CFO firm that is focused on leveraging his military, educational, business and banking experience to guide entrepreneurs to achieve their dreams.
When not helping clients, Greg can be found serving the local veteran community through Brazos Valley Cares, lecturing at various events for the McFerrin Center for Entrepreneurship at Texas A&M, podcasting, and enjoying life with his amazingly talented wife, Sarah and his rockstar son, Grayson.
My Values
Christ Centered
Everyone was created to be part of a plan that glorifies God. Entrepreneurship is part of that plan, and as such we should build businesses that glorify God and align with His plan.
Humility
No one knows everything and we can all learn from each other. I seek to learn from everyone, every interaction, every time.
Hungry
Motivation lasts only so long. To accomplish truly remarkable dreams you have be more hungry than motivated. For real hunger fuels the journey long after the motivation to keep going fades. Hungry to be better, achieve more, improve everything, and cause lasting change.
Strategic
Success should be defined in terms of tomorrow not today. Everything that is accomplished today should support the plan of tomorrow. Then even failures can be considered successes.